How CoinMinutes Cultivates a Global Crypto Audience

Cryptocurrency is not just for the US or Europe. The adoption rates of crypto are amongst the highest in countries such as Vietnam, Nigeria, and Venezuela.

Most of the crypto content was targeted at English-speaking people with a Western financial background, says CoinMinutes crypto. The crypto world had billions of users that were potential users that were excluded.

We changed the way we built our platform in 2022. Our content creation is aimed at the global audience, not only the people in the tech hubs.

Understanding the Global Crypto Community

People use crypto differently depending on where they live. That's a simple fact that many platforms miss.

In the US, crypto might be mainly an investment. But in Venezuela? It's a way to protect money from crazy inflation. In the Philippines, it helps workers send money home without huge fees. In Kenya, it enables business payments where banking is limited.

Chainalysis research backs this up. Their 2023 report showed that while North America leads in total investment value, countries like Vietnam, the Philippines, and Kenya have much higher rates of everyday crypto use.

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A user from Venezuela told us: "I don't care about NFT collections or tax strategies for American investors. I need to know how to safely convert my bolivars to stablecoins before they become worthless."

That's completely different from what a US investor might need!

CoinMinutes' Strategies for Global Reach

So what's the secret to reaching all these different users? A few methods:

Multilingual Content Development

We produce content in several languages and cover around 75% of internet users with their native or second languages.

However, it's not as if we do everything through Google Translate! First, we get everything translated by professionals, then local crypto experts check it and they change the examples to be understandable locally.

In fact, when we put out the Brazilian Portuguese content, engagement was more than four times higher than with the English-only content. It's really just that people learn more easily in languages they know best.

Region-Specific Content Teams

Coinminutes gets the people who are actually living in the areas we want to serve and hire them. They produce content that is locally understandable.

The Nigerian team has, for instance, produced step-by-step guides on how crypto can be used to make cross-border business transactions since it is the biggest issue that the entrepreneurs of Nigeria face in terms of currency restrictions. The guides have been shared five times more than the payment guides.

The logic is there, isn't it? People will listen only when the content they are exposed to is addressing their issues.

Data-Informed Focus

To decide where to put the efforts, we dive into the data. Seeing the juxtaposition of high interest and low engagement from Indonesia, we went onsite with our content and found it was not mobile network friendly. After we completed the transformation to be more mobile-friendly and less bandwidth-hungry, the Indonesian users were 47% longer.

Inclusive Educational Resources

Education is the very base of our existence. This is the way we implement it worldwide:

Culturally Adapted Learning Paths

Bitcoin remains the very same in every part of the Earth, still, the way we explain it should not be. The examples in our educational resources are based on local currencies and the use cases which are easily understandable in that region.

To give you a better picture, our stablecoin manuals have an absolutely different focus for the issue that they are a cause of high inflation in different parts of the world such as Latin America and Africa, respectively.

Multiple Format Options

Learning styles vary from person to person and so do format preferences in different regions:

The contrasts couldn't be more vivid! Users in India consume videos at a rate which is three times higher than that of European users. The African users download content for offline viewing five times more than the global average.

Technical Accessibility

Most of the emerging markets are experiencing technical limitations. Our content is designed to fit slow internet connections, mobile phones as the main device, and old technology.

After making our site more user-friendly for low-bandwidth connections, the session times from users in Nigeria, Kenya, and Indonesia increased by 68%. This was our confirmation of how technical barriers had been restricting engagement.

Community Building and Engagement

Content alone isn't enough. We also build communities that work for different regions:

Local Community Spaces

Different apps are popular in different places. We meet people where they already are:

Each community has moderators who actually live in the region and understand the local context. They're not just translators - they're local experts.

A community member from Venezuela shared: "Having a Spanish Telegram group with moderators who understand our local regulations made all the difference. They could answer questions about using crypto within our banking system that general guides never covered."

Regional Events and Connections

We also help people connect through virtual meetups in regional time zones and partnerships with local crypto groups.

A series of educational Twitter Spaces focused on Southeast Asian crypto developments brought in over 5,000 participants across five events. Many of those people continued conversations in our community channels afterward.

Listening and Adapting to Audience Needs

Success with global content requires constant listening and changing:

Feedback Systems That Work

We gather input through surveys in multiple languages every few months and community councils with representatives from different regions.

This feedback directly changes what we create. When Southeast Asian users kept asking for more content on gaming and crypto, we developed a dedicated learning track that became one of our most popular resources in the region.

Content That Evolves

We're constantly improving based on what we hear:

After feedback from Latin American users, we completely revised our guide on protecting against inflation to include specific strategies for high-inflation environments. That guide later became valuable for users in Turkey and other regions facing similar challenges.

Listening and adapting—continuous feedback shapes content that truly meets audience needs worldwide.

Impact and Future Goals

Our global approach is working:

Growth Across Regions

Since implementing our global strategy:

Real Success Stories

The impact shows up in real people's experiences:

A user from rural Thailand accessed cryptocurrency education through our Thai language guides and low-bandwidth videos. He now helps local farmers use stablecoins to receive payment for exports, improving their financial stability.

A study group in Lagos used our downloadable resources to learn without reliable internet. Several members have since launched a local business helping merchants accept crypto payments.

Challenges We're Still Working On

We haven't solved everything:

• Keeping up with constantly changing regulations in different countries
• Scaling translation as we create more content
• Working around infrastructure limitations in promising markets

What's Next

Looking ahead, we plan to add 8 more languages in the next year and a half and develop region-specific mobile apps for areas with connectivity challenges.

Conclusion

One of the main aspects of building a global crypto audience is to simply not limit the scope to only translating content. Moreover, it implies developing materials that are sensitive of the regional differences and are tailored accordingly.

We used to rely solely on the translated content but later we came to the conclusion that the best approach is to combine five different aspects: multilingual content, cultural adaptation, technical accessibility, local community building, and constant feedback. As a result, we have been able to reach more diverse people, and at the same time, have been creating better resources.

The global crypto community is made up of people who are quite different in many ways; therefore, education cannot be the same. If we finally grasp these differences, we will be able to forge relationships that can transcend the geographical and cultural boundaries.

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