Dry Shampoo Market to Reach USD 10.70 Billion by 2032, Growing at 8% CAGR
Rising demand for convenient, waterless hair care solutions and increasing consumer focus on hair health are driving steady growth in the global dry shampoo industry.
According to a new report, the Dry Shampoo Market was valued at USD 5.78 billion in 2024 and is projected to reach USD 10.70 billion by 2032, expanding at a CAGR of 8% during 2025–2032. Growth is driven by consumer demand for time-saving, eco-conscious hair care solutions, coupled with innovations in product formulations, such as tinted, vegan, and plant-based dry shampoos.
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Key Highlights:
- Market size: USD 5.78 Bn (2024) → USD 10.70 Bn (2032) at 8% CAGR.
- By Form: Spray segment held 63.7% share in 2024.
- By End User: Women accounted for 60.6% share; men projected fastest growth (7.3% CAGR).
- By Distribution: Offline channels led with 67.3% share, but online sales are rapidly expanding.
- Regional Insights: North America dominated with 54.23% share, while Asia Pacific is expected to grow fastest.
- Key Drivers: time-pressed lifestyles, hair health awareness, eco-consciousness, and multifunctional formulations.
- Leading Companies: Unilever, Procter & Gamble, L’Oréal, Henkel, Church & Dwight, Shiseido, Revlon.
Market Outlook
The dry shampoo market is entering a new growth phase, supported by changing beauty routines, rising disposable incomes, and consumer demand for waterless products. Spray-based dry shampoos remain dominant, while powders are gaining traction among consumers seeking natural, chemical-free alternatives. Trends such as tinted products, eco-friendly packaging, and multifunctional benefits (volumizing, texturizing) are shaping market innovation.
Regional Insights
- North America led the market in 2024 with 54.23% share, supported by strong brand presence, busy lifestyles, and widespread product adoption.
- Europe remains a key market, with established brands such as L’Oréal and Henkel offering premium and mass-market products.
- Asia Pacific is projected to record the fastest growth, driven by rising disposable incomes, expanding working-class populations, and increasing awareness of personal grooming in countries such as India, China, and Japan.
Key Players
The global dry shampoo market is highly competitive, with leading players including:
- Unilever (Batiste, TRESemmé)
- Procter & Gamble (Drybar, Herbal Essences)
- L’Oréal (Kerastase, Elnett Satin)
- Henkel (Schwarzkopf)
- Church & Dwight (Batiste)
- Shiseido Company Ltd., Revlon, Coty Inc., Pierre Fabre, Kao Corporation
These companies are focusing on sustainability, transparency, and natural formulations, alongside strong online and offline distribution strategies.
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Quote
“Consumer demand for quick, waterless, and eco-friendly hair care solutions is reshaping the beauty industry,” said a lead analyst of the report. “With North America holding the largest share and Asia Pacific showing rapid growth, brands that innovate with natural and multifunctional products will capture the strongest opportunities in the coming years.”
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